PRIVACY POLICY

Last updated: November 2025

Thank you for visiting Its Roop LTD. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website itsroop.co.uk, purchase our products, or interact with us.

1. Who We Are (Data Controller)

Its Roop Ltd is the data controller responsible for your personal data.

Business Name: Its Roop Ltd
Email: info@itsroop.com

2. Data We Collect

a) Information you provide directly

Full name
Email address
Phone number
Billing & shipping address
Payment details (processed securely; we do NOT store full card information)
Account login details
Messages or inquiries you send us

b) Information collected automatically

IP address
Device and browser type
Cookies and tracking technologies
Website usage data (pages visited, interactions, time spent)

c) Information from third parties

Payment processors (e.g., SumUp)
Delivery partners
Advertising platforms (Meta, Google)

3. How We Use Your Data

To process and fulfil your orders
To manage your customer account
To contact you regarding orders, returns, or requests
To send marketing communications (with your consent)
To analyse website performance and improve services
To detect and prevent fraud
To comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

Contractual necessity
Legitimate interests (improving services, preventing fraud)
Consent (marketing emails, cookies)
Legal obligation

5. Cookies & Tracking Technologies

We use cookies to:

Enable website functionality
Analyse traffic
Personalise the shopping experience
Deliver relevant advertising

You can manage cookie preferences in your browser settings.

6. Sharing Your Data

We share your data only with trusted third parties necessary to operate our business:

Payment processors
Delivery & logistics partners
IT service providers
Marketing & analytics platforms
Professional advisors (legal, accounting)

We do not sell your personal data to any third party.

7. International Data Transfers

Some providers may process your data outside the UK. We ensure appropriate safeguards (UK IDTA, SCCs).

8. Data Retention

Order records: 6 years
Customer service messages: up to 2 years
Marketing email data: until consent is withdrawn

9. Your Rights Under UK GDPR

Access your data
Correct inaccurate data
Request deletion
Object to processing
Restrict processing
Data portability
Withdraw consent

To exercise your rights, contact: info@itsroop.com

10. How We Protect Your Data

Encrypted payment processing
Secure SSL website
Restricted data access
Regular monitoring

11. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect data from minors.

12. Marketing Communications

You can unsubscribe anytime from marketing emails through the link provided or by contacting us.

13. External Links

We may link to external websites. We are not responsible for their privacy practices.

14. Complaint to the ICO

You may lodge a complaint with the UK Information Commissioner’s Office: www.ico.org.uk

15. Not Affiliated with Any Luxury Brands

Its Roop Ltd is an independent reseller and is not affiliated with any luxury brand or fashion house. All trademarks belong to their respective owners.

16. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted here with a new “Last Updated” date.